Digital out-of-home streaming platform Rockbot has entered into a partnership with TikTok to deliver short-form video content on screens in high-traffic venues across the United States, extending TikTok’s “Out of Phone” initiative into more physical spaces.
Under the agreement, TikTok videos will be featured on Rockbot’s ad-supported TV screens located in gyms, retail outlets, restaurants, and transportation hubs. The collaboration is aimed at connecting brands, creators and businesses with consumers in real-world environments, while offering new formats for social-driven marketing campaigns.
Rockbot’s platform delivers curated content alongside advertising, enabling targeted campaigns in specific locations. The addition of TikTok videos is positioned to enhance engagement and entertainment for venue visitors, while giving marketers an avenue to integrate influencer-driven content into the physical shopping and leisure experience.
The companies said the initiative also supports in-store product discovery, encourages longer customer dwell times, and provides new opportunities for retail media strategies by bringing TikTok’s online community and trends into offline spaces.
Source: PR Newswire
