Getty Images has entered into a global multi-year licensing agreement with Perplexity to provide access to its extensive image library for use across the AI company’s search and discovery tools. The deal enables Perplexity to incorporate high-quality creative and editorial visuals through Getty Images’ API technology to strengthen its visual content offering.
The partnership is intended to enhance the visual experience of Perplexity’s users while emphasizing proper attribution and legal use of licensed content. As part of the collaboration, Perplexity plans to update its display system to include clear image credits and source links, promoting transparency and respect for content creators.
Getty Images said the agreement highlights the growing importance of accurate, properly attributed content in the development of AI-driven platforms. The company views the partnership as a way to ensure that its creative and editorial assets contribute to more reliable and engaging digital experiences.
Perplexity said the collaboration aligns with its goal of promoting accuracy and ethical content use in an era of AI-assisted information discovery. The firm noted that integrating licensed visuals supports its broader mission of enhancing user trust while highlighting the work of original creators.
The deal reflects a wider industry movement toward formal licensing partnerships between AI developers and established content providers, as companies work to address legal, ethical, and attribution challenges in the fast-evolving AI content ecosystem.
Source: Getty Images