Reporting from The Verge (19/8), this update aims to increase relevance to search results made by users. In addition, this update is also present to overcome the many clickbait found on the search engine.
Later, Google Search will prioritize original and authentic reviews to appear on the first page of search. This means that recycling information accompanied by clickbait will be shifted from the main search page.
According to a post from Google’s official blog, this change will come in two forms of updates to their search engine. The company revealed that this update is in the process of being rolled out which will arrive in the next few weeks.
“We know people don’t find content useful if it looks like it’s designed to attract clicks rather than inform readers. So starting next week for English speakers globally, we’re rolling out a series of Search improvements to make it easier for people to find useful content created specifically by and for people,” Google wrote in an announcement posted on the company’s official blog.
Furthermore, this update ensures that unoriginal and low-quality content will rank poorly in Search. This is mainly for content related to online education, entertainment, shopping and technology materials.
Google spokeswoman Jennifer Kutz said the first update will roll out globally for English users on Monday (22/8) next week. This update that aims to select general search rankings is called the ‘Helpful Content Update’.
Meanwhile, the second update will soon be presented by the company after the official ‘Helpful Content Update’ rolls out to all users. This update serves to make it easier for browser users to find high-quality original review content.
Unfortunately, at this time Google has not said when the exact date of this second update will be released. It only revealed that the update is in progress and is expected to roll out in the coming weeks.