Google is preparing an initiative called the ‘privacy sandbox' for Android. The presence of the privacy sandbox is in line with the company's steps to develop a reputation for focusing on privacy and increasing options for consumers.
For your information, the privacy sandbox is already available as a feature in Chrome. Its function is to limit tracking across websites. Later the main concept will be applied to Android devices.
According to the Digital Trends page, Thursday (17/2/2022), when Google launched it, the privacy sandbox was multi-year. Furthermore, later the privacy sandbox will be planned to be available through the Play Store instead of through Android 13 which is already focused on privacy.
Google's Vice President of Android Product Management, Security and Privacy, Anthony Chavez said, “We're announcing a multi-year initiative to build a privacy sandbox on Android.”
“The goal is to introduce a more private advertising solution. In particular, this solution will limit the sharing of user data with third parties and operate without cross-application identifiers, including advertising ID,” said Chaves via the Google blog.
Basically, when a user uses an app, they are given an identity or ID that follows across the various apps. It is this ID that allows the developer or the advertising network the developer uses to target ads effectively.