The well-known media streaming service, Netflix, is known to have announced gaming services on their platform since 2021. At that time, the company presented five games that were released along with bundling their subscription packages.
Unfortunately, Netflix’s entry into the gaming industry is considered slow. The game service provided by this company turned out to be unsold and unable to compete with their own movie streaming service. In other words, only a small number of Netflix subscribers take advantage of the game services on their subscription list.
The data is based on the results of traffic research conducted by an application called Apptopia and used by CNBC. Launching from Engadget (9/8), the company’s catalog to date has only obtained 23.3 million downloads for games on their platform.
Furthermore, game services on this platform are only used by an average of 1.7 million users every day. This means that less than one percent of Netflix’s 221 million subscribers who have used games on the subscription list on the platform.
Engadget revealed that Netflix has yet to comment on data on their game service usage. In fact, according to a report by The Verge, Netflix is reportedly planning to bring 50 new mobile games by the end of 2022.
According to Engadget, the company has indicated in the past that it doesn’t expect the games division to be profitable immediately. This was revealed by Netflix COO, Greg Peters, in the company’s announcement of the company’s fourth quarter earnings for 2021.
“We will experiment and try a lot of things,” Greg told investors at the time, quoted from Engadget.
Meanwhile, Netflix has lost a huge number of subscribers for the first time in a decade. The company is said to have lost more than one million customers in the second quarter of 2022 or the period from May to the end of June.