Some time ago, Netflix had lost at least as many as 200,000 active subscribers in early 2022 yesterday.
And it seems that, although there are two major series currently launching new seasons on the platform, Netflix sees that there is no significant increase in the number of viewers.
Launching from 9to5Mac, Netflix subscribers in the second quarter of 2022 actually decreased to 2% for market share in the United States.
Although Netflix itself is still a popular streaming service with a 21% share in the US, this platform seems to be having a hard time getting new, active subscribers again.
Barclays analysts say that it is likely that Netflix will continue to experience a decline in its active audience in the future. Despite the success of several series such as Ozark and Stranger Things Season 4 that have aired on the platform, analysts also predict that Netflix may lose up to 2.8 million users.
Analysts also mention that Netflix needs to take action to balance its content and subscription fees with other competitors.
Competitor platforms such as Apple TV+, Disney+, Hulu and Paramount+ are currently experiencing a significant increase in the number of subscribers. In the past three months, Apple TV+ has managed to increase its market share to 6% in the US.
Currently, apart from Netflix at the top spot, there is also Amazon Prime Video with 20% market share and HBO Max at 15%.