A recent report says, Nikon is rumored to be discontinuing production of its new Digital Single Lens Reflex (DSLR) camera. The company is said to be shifting their development focus to mirrorless cameras.
This information was first disclosed in a Nikkei Asia article. According to the Nikkei report, one of the factors is the increasing competition from smartphone cameras in the camera industry.
“Nikon cameras are losing out to smartphones, which are increasingly featuring advanced cameras,” Nikkei wrote, as quoted by GSMArena (13/7).
Nikkei said, Nikon will still continue to produce and distribute DSLR cameras that already exist today. However, it will stop developing new products for this camera model. The development of the new model will be focused on their mirrorless camera products.
The report notes that mirrorless cameras account for half of Nikon's camera imaging business revenue. While the sales of DSLR cameras, the company only gets 30 percent of the total income earned.
In response to this, on its official website, Nikon does not confirm or deny the information that has been circulating. They only reveal if the report is still only speculation.
“This article is purely speculation and Nikon has not made any announcements regarding this matter. Nikon will continue to manufacture, sell and provide services for digital SLRs,” Nikon wrote on its official website.