Instagram seems to be getting annoyed with a number of creators who create video content through Reels and upload it on TikTok. The reason is, these content creators only use the Instagram application as a place to edit their videos before uploading them to TikTok.
Previously, Instagram users could download edited videos via Reels without having to upload them to the platform first. Of course, this makes it easier for content creators to edit their videos through Meta’s social media application.
Based on a report from The Verge (19/8), users are now starting to not be able to use the edit feature in Reels to upload to other short video platforms. When trying to download edited content on Reels, The Verge found the video would lose the audio it had selected.
This means that when users want to export footage from Reels to other applications, they must first upload them to Instagram Reels. After that, new users can save the sound version of the video to be uploaded to other social media platforms.
In accordance with the experiments carried out, The Verge revealed, audio on content edited via Reels was lost from the three iPhone devices used. Meanwhile, for Android devices, it is currently possible to export videos equipped with sound.
For your information, TikTok does not allow their users to use some filters when starting videos recorded outside the app. Tiktok also does not allow their users to download unfinished video clips. This means that users of the ByteDance application can only download videos that have been uploaded on TikTok and contain a watermark.
To get around this, content creators on TikTok then turned to Instagram which has a similar filter on Reels to edit their videos. Then, after editing, they will upload the video back on the TikTok application.
Seeing this, it seems that Instagram is now starting to apply similar rules for the edit feature in their Reels content. Thus, users who want to edit videos via Reels must first upload them to the Instagram platform before downloading them.
Apart from Instagram, recently YouTube also implemented a similar policy on their short video platform. This can be seen from the watermark on the videos downloaded on the YouTube Shorts platform.
Meta Releases Cross-Post and Add Yours Features on Instagram and Facebook Reels