Snapchat has just introduced a new suite of editing tools for its content creators dubbed Director Mode.
Director Mode offers a new set of camera features and editing tools within the app to make videos look better than ever.
“We believe this will be a game changer for content creators capturing the moments around them. For the first time without any special camera tricks or secondary apps, creators can capture their reactions and 360 perspectives,” Snapchat said in an official statement.
With this new feature, content creators can create smoother content than is currently possible with Snapchat’s in-app camera.
Apart from that, there are also new camera controls, including the ability to simultaneously record from the front and rear cameras, similar to the once popular Frontback app.
There are also new quick edit tools to change multiple shots at once, and new ways to increase or slow down videos.
Director Mode will also be able to help encourage creators to create content in Spotlight, the app hub for short-form videos like TikTok.
This feature can also help Snap Stars create more engaging content on their Stories. This is likely useful as Snap also recently introduced a new revenue-sharing feature for Snap Stars with ads.
Furthermore, Snapchat has also further expanded its AR shopping features, by adding a new section of its app called Dress Up. Users can try using the product thanks to AR effects.