Sony has expanded the use of its internal large language model (LLM) across its entertainment operations, saying the technology supports employees rather than replacing them, according to its latest corporate report.
The company’s Enterprise LLM is now widely used across Sony, with more than 50,000 employees in 210 teams adopting the system over the past two years. “Its Enterprise LLM is now widely utilized throughout the company,” the report stated, noting its application in both research and writing tasks.
Ashly Burch, who voices Aloy in the #Horizon franchise, speaks on the video that leaked of an AI-powered version of Aloy
• Demo didn't use any of her performance
• Feels 'worried' about game performances going forward due to technology like this
• SAG-AFTRA is currently… pic.twitter.com/zokwA2Mcd9
— Culture Crave 🍿 (@CultureCrave) March 14, 2025
Sony said the tools are designed to make development more efficient without diminishing the role of human programmers and artists. Benefits for consumers include enhancing older films and supporting the PS5 and PS5 Pro’s PSSR upscaling technology in PlayStation games. Safeguards have also been implemented to prevent the system from misusing images, music or artwork.
The report comes amid ongoing debate over generative AI in the gaming industry. A March 2025 clip showing Horizon Forbidden West’s character Aloy speaking with an AI-generated voice fueled protests from voice actors and heightened fears about studios reducing reliance on human talent.
Rival companies are also pursuing AI integration. Microsoft, which has invested heavily in the technology, uses its Project Muse system to generate gameplay and visuals, while maintaining that “human involvement remains necessary to create games.” For Sony, there is no evidence that its studios have been downsized due to AI adoption, though developers remain wary as production costs for PlayStation titles continue to rise.