Take-Two Interactive is not using generative artificial intelligence in the development of Grand Theft Auto VI, its chief executive said, underscoring the company’s view that creative work on its flagship title remains firmly in human hands even as AI adoption accelerates across the games industry.
In a recent interview with GamesIndustry.biz, CEO Strauss Zelnick said Rockstar Games continues to build its open worlds manually, stressing that neither procedural nor generative systems are shaping the core content of the upcoming release. He described the construction of the game’s setting as a fully handcrafted process, noting that Vice City is being created “building by building, street by street.”
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Zelnick’s comments come as developers and publishers debate how artificial intelligence could reshape game production. While some industry figures predict sweeping changes over the next decade, Take-Two has drawn a clear distinction between creative development and operational support.
The company has, however, embraced artificial intelligence in non-creative roles. Zelnick said Take-Two has relied on machine learning and AI tools for years to improve efficiency, reduce costs and streamline workflows, with hundreds of pilot projects currently running across its studios. He reiterated the company’s position that AI is not suited to original artistic work, saying, “There is no creativity that can exist by definition in any AI model, because it is data-driven.”
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Separately, Take-Two reaffirmed the release timeline for Grand Theft Auto VI in its latest quarterly report, confirming the game is scheduled to launch on November 19, 2026. The title is set to debut on Sony’s PlayStation 5 and Microsoft’s Xbox Series X|S consoles, with no official announcement yet on a PC release.
Source: Gamesindustry.biz