The Snapchat logo is one of the iconic app logos and hasn't changed much since the app was launched. The logo features a white ghost silhouette, which doubles as Snapchat's mascot itself.
When it was first released, Snapchat's ghost logo had a mouth and eyes. This was one of the most recognizable designs of its time, when Snapchat's popularity was on the rise. And did you know that this iconic logo actually has a name, namely Ghostface Chillah.
If you are curious about this mysterious ghost logo, there is history behind it. Ghostface Chillah was designed by Snapchat CEO Evan Spiegel himself a long time ago, even before the app launched.
Spiegel was inspired by Ghostface Killah, a member of the hip hop band Wu-Tang Clan. Initially, the ghost logo was created for Snapchat's predecessor, Picaboo.
This logo represents something that disappears after being seen, such as a ghost. Regarding color, Spiegel chose yellow because according to him there was no application logo that used it at that time.
Ghostface Chillah has also evolved over the years, but not so significantly. As of 2011, this logo has eyes, mouth, and a protruding tongue. Later, this logo evolved to be more minimalist and simple by removing elements on the ghost's face, leaving a line around the logo.
The last change was made in 2019, where the Snapchat ghost logo now has a thicker outline. Unfortunately, the logo that is still in use today has received criticism from users. Some expressed their hatred via Twitter, but the company has stuck with the new logo to this day.