Instagram is known to have developed a subscription service program for their social media platform. This subscription service feature, called Instagram Subscriptions, is being taken up more seriously by the Meta subsidiary.
Now, a few months after testing the subscription feature, Instagram CEO Adam Mosseri has officially launched this feature to the public. Mosseri announced that there are four new features that users of the Instagram Subscriptions subscription service can enjoy.
Launching Engadget (15/7), the four features are ‘Subscriber Chats’, ‘Subscriber Reels‘, ‘Subscriber Posts’, and ‘Subscriber Home’. These four features are claimed to make it easier for creators on Instagram to present content and interact with followers of their subscription service.
The ‘Subscriber Reels’ and ‘Subscriber Posts’ features will allow creators to monetize the content they upload on Instagram. Of course, the content uploaded by this creator can only be enjoyed exclusively by users of these paid services.
Mosseri stated that monetization support for the ‘Subscriber Reels’ and ‘Subscriber Post’ features was the most requested by creators on the Instagram platform. Later, these two features will be given a special sign with a label that says ‘Exclusive’ in purple accompanied by a crown-shaped icon.
Furthermore, through the ‘Subcriber Chats’ feature, it is possible for creators to interact with their 30 subscribers at a time via direct message (DM). Engadget said, the presence of this feature is predicted to make users spend more time on the social media platform.
Not only that, this subscription service also provides a ‘Subscriber Home’ feature for subscribers. Here, paid users can see the entire content presented by the creators with a purple crown icon.
Instagram began testing creator subscriptions last January with Instagram Stories and paid live streaming. Subscribers also get a purple badge that appears next to their username in comments and in DMs.
Parent company Meta offers creators another incentive to build follower counts and share content on Facebook and Instagram. Last month, Meta said it would not charge the two apps a commission on creator earnings until 2024.
