TikTok confirms it is testing support for paid subscriptions. This method allows content creators on video platforms to charge fees for their content.
First reported by The Information, Friday (1/21/2022) the company did not share details about when it will roll out to content creators, how many creators are currently testing it, or what the payout structure will be.
Company spokesman Zachary Kizer said in an email, quoted from The Verge, that subscriptions are a concept that has been tested.
If adopted, it would be TikTok's latest move to help creators monetize their content.
How TikTok will add direct payments to content creators to its business model has yet to be revealed.
However, the app's main advantage over its competitors is the excellent algorithm that displays content on the user's For Your Page.
It is a way for content creators to reach users and convert them into subscribers.
Recently, digital platforms are trying to help content creators and influencers monetize their content.
On the other hand, it allows creators to predict what content customers are eligible to ‘pay for', and what content will help them promote their own work.