Rumors of Walmart's plans to enter the metaverse began to circulate some time ago, when the retail giant filed a number of trademarks in an attempt to sell its virtual goods. The virtual goods include sporting goods, electronic devices, toys, grooming products and home decorations.
Based on a CNBC report, Walmart revealed that it will offer virtual currency and NFT. The company reportedly filed an application on December 30, 2021 with the US Patent and Trademark Office.
The company submitted seven separate applications. On the other hand, the company is reluctant to comment on certain trademark submissions. The reason is that Walmart is testing a number of new ideas to serve as products that will be presented to customers.
“We are testing new ideas all the time. Some ideas become products or services that reach the customer and others we test, iterate and study,” the company wrote.
According to TheVerge, Walmart seeks to “continue to explore how emerging technologies can shape the shopping experience of tomorrow.” This was conveyed by a spokeswoman for Walmart Carrie McKnight to TheVerge.
“We have nothing more to share today, but it's worth noting that we routinely file trademark applications as part of the innovation process,” added McKnight.
In August 2021, the retail giant opened a job opening for a cryptocurrency product specialist. This is an early sign where Walmart is starting to take an interest in diving into the metaverse.
Previously, Nike had already decided to enter the metaverse space by producing virtual sneakers. While Adidas doesn't want to be left behind either, they sell the NFT Into the Metaverse collection and the NFT hoodie.