ASUS announced a new partnership with GoPro on Tuesday aimed at improving 360-degree video workflows, combining the action camera maker’s imaging technology with ASUS’s creator-focused hardware and software solutions. The collaboration seeks to simplify the creative process for professionals and hobbyists working with immersive media.
“By combining GoPro’s capture technology with ASUS ProArt’s creator-focused tools, the partnership reduces friction in the creative process and helps storytellers focus on their craft,” the company said in a statement.
At the center of the partnership is StoryCube, an ASUS-developed, AI-powered content management app for Windows. It is the first to support both GoPro Cloud media and 360° video formats, enabling users to preview, reframe, and organize GoPro MAX and MAX2 footage directly. The software integrates with editing platforms such as Adobe Premiere Pro and CapCut, included with ASUS ProArt laptops.
StoryCube also features AI-driven scene categorization and search, trained on GoPro imagery to classify content by activity, device, or location. Buyers of selected ASUS laptops will receive a complimentary GoPro Premium+ subscription—six months for ProArt users and three months for Zenbook and Vivobook buyers—offering unlimited cloud storage.
ASUS highlighted the ProArt P16 as its flagship creator laptop, designed to handle GoPro’s 8K footage with up to an AMD Ryzen AI 9 HX 370 processor and NVIDIA GeForce RTX 5090 GPU. With a 10-bit OLED display and AI-powered video tools, the device enables faster rendering and high-quality playback for professional creators. The companies said the partnership marks the beginning of a broader collaboration to “shape the future of creativity” through new AI-enabled storytelling technologies.
Source: PR Newswire