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| Credit: Disney |
In a recent announcement posted on the social media platform X (formerly Twitter) on February 8, 2024, Disney disclosed its acquisition of a minority stake worth $1.5 billion in Epic Games, the renowned publisher responsible for the popular game Fortnite. This strategic investment forms part of a broader collaboration strategy between the two entities.
The primary objective of this collaboration between Disney and Epic Games is the development of a wholly new gaming and entertainment universe. Leveraging Disney’s extensive array of brands and franchises, including Pixar, Marvel, Star Wars, and Avatar, the partnership aims to integrate these iconic properties into the gaming landscape. Disney’s CEO, Bob Iger, characterized the venture as the company’s most significant entry into the gaming industry to date, highlighting the growth potential inherent in the collaboration with Epic Games.
While the specifics of the collaboration remain undisclosed in the initial announcement, it is presumed that players can anticipate an increased presence of Disney properties within the Fortnite ecosystem. Potential manifestations could include character skins and crossover events featuring beloved Disney franchises such as Avatar and Frozen, as hinted in the release trailer.
Despite the excitement surrounding the partnership, it is expected to take some time before tangible outcomes materialize. In an interview with CNBC, Disney CEO Bob Iger hinted at a timeframe of “maybe in a few years” for the fruition of the collaboration’s endeavors.
As Disney embarks on this ambitious venture with Epic Games, industry observers await further developments and insights into the collaborative efforts aimed at reshaping the gaming and entertainment landscape.
This is going to be… Epic! ✨ The Walt Disney Company and Epic Games are collaborating on an all-new games and entertainment universe featuring characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar, and more.
Learn more: https://t.co/vrMJft64o9 pic.twitter.com/HTs8asNBSm
— Disney (@Disney) February 7, 2024
