OpenAI has acquired Roi, an AI-powered personal finance app, in a deal that will see the company close its service on October 15. Roi’s chief executive and co-founder Sujith Vishwajith will join OpenAI as part of the transaction, while the rest of the four-person team will not make the move. Financial terms were not disclosed.
Roi, founded in New York in 2022, had raised $3.6 million in early-stage funding from investors including Spark Capital, Gradient Ventures and Balaji Srinivasan, according to PitchBook data. The app aggregated financial holdings across stocks, crypto, real estate and NFTs, while also providing AI-driven insights and trade support.
The startup focused heavily on personalization, offering a system that adapted its responses to a user’s preferred communication style. This approach was intended to make financial tracking more engaging and aligned with individual behavior, reflecting the company’s broader view that future software should be adaptive rather than static.
The acquisition adds to a string of similar deals by OpenAI this year, including Context.ai, Crossing Minds and Alex. It highlights OpenAI’s increased emphasis on consumer-facing applications, complementing projects such as Pulse, its personalized news service, and Instant Checkout, a shopping feature integrated into ChatGPT.
For OpenAI, the move also comes at a time when the company is investing heavily in infrastructure to support its AI models. Expanding into consumer applications that generate revenue is seen as increasingly important to balance the rising costs of development and operations.
Source: TechCrunch