PR Newswire has launched Amplify, an AI-powered platform designed to help brands adapt to changes in how news and information are consumed in the age of newsroom consolidation and AI-driven search. The platform is intended to reinforce the role of press releases as a trusted source of brand communication while enhancing visibility through “generative engine optimization.”
Amplify builds on PR Newswire’s global distribution network, offering communications professionals a unified toolkit to plan, create, distribute and measure campaigns. The system integrates AI to streamline workflows, extend reach across multiple channels, and support measurable results.
Key features include tools that analyze real-time industry trends to identify timely story opportunities and generative AI functions that transform press releases into videos, blog posts and tailored media pitches. The platform also enables the creation of multimedia-rich releases designed for impact across search engines, social platforms, investor relations channels and news outlets.
According to the company, the platform represents a significant shift in how brands can manage their narratives in an evolving information environment shaped by AI. It is designed to support PR, marketing and investor relations teams in working more efficiently while ensuring consistent and discoverable messaging.
By pairing its distribution expertise with advanced AI capabilities, PR Newswire said Amplify reinforces the press release as a central element of modern communications strategies, ensuring messages remain authoritative and visible in a rapidly changing digital landscape.
Source: PR Newswire