Radar has launched what it calls the world’s first Location OS, a geolocation platform aimed at helping enterprises use real-time location data for marketing, fraud detection and operational efficiency. The company said the system is designed to replace legacy mapping and geofencing tools with a single AI-enabled infrastructure.
The platform introduces three new services: Radar Engage, which delivers real-time personalized messaging when users enter geofenced areas; Radar Protect, a geo-compliance and anti-fraud system with customizable rules and AI-based reporting; and Radar Optimize, which improves pickup, delivery and arrival detection.
Radar processes more than 300 billion API calls per year from over 300 million devices. The company’s technology is already used across sectors including retail, logistics, payments, restaurants, travel and gaming, with clients such as T-Mobile, Inspire Brands and bet365.
According to the company, accurate and timely geolocation data is becoming increasingly important in an AI-driven business environment. By consolidating customer engagement, compliance and operational tools into a single system, Radar aims to help enterprises streamline workflows, reduce fraud risk and improve decision-making.
The launch marks what Radar positions as the next phase in geolocation technology, moving from basic mapping functions to AI-powered enterprise solutions that can support both customer-facing services and internal operations.
Source: PR Newswire