Samsung Electronics announced it will deploy its Galaxy S25 Ultra smartphones throughout the SLS Super Crown World Championship in São Paulo, Brazil, marking a new phase in its collaboration with Street League Skateboarding (SLS). The devices will be mounted directly onto the competition course to capture cinematic footage and new angles for global audiences.
According to Samsung, the initiative is intended to reshape how fans experience skateboarding by offering a close-up view of tricks, reactions and atmosphere. Rayssa Leal, three-time SLS Super Crown World Champion and Team Samsung Galaxy athlete, worked on the creative implementation of the system. “Skateboarding has always been about sharing moments, from tricks to emotions, capturing it all is part of our culture,” Leal said. “I’m thrilled that fans can experience each moment the same way I feel it on my board. It makes competing even more special.”
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Gustavo Assunção, SVP and Head of the Mobile eXperience Division at Samsung Brasil, said the technology reflects Samsung’s continued focus on visual innovation and user experience. “By bringing Galaxy S25 Ultra onto SLS courses, we’re transforming the way people see and engage with skateboarding,” he said, adding that the company aims to push the boundaries of viewing experiences for fans around the world.
Thrill Sports, the parent company of SLS, said the partnership aligns closely with the sport’s history of camera-driven storytelling. Brett Clarke, Chief Revenue Officer at Thrill Sports, noted: “Skateboarding has always been a sport where the camera is part of the culture — from filming clips and tricks, to fostering creativity and connection.”
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Samsung said the integration in Brazil is the starting point of a longer-term plan, with expanded Galaxy-powered experiences to roll out across the 2026 SLS season. The Galaxy S25 Ultra’s advanced camera systems, including pro-grade video tools and lenses, are expected to support smoother action capture, improved low-light performance and more cinematic storytelling for skateboarding fans and athletes worldwide.
Source: Samsung