TV Time, a mobile application used by millions of people to track television series and movies while participating in fan discussions, will shut down on July 15, ending more than a decade of service.
The company informed users through an in-app message that the platform would be discontinued, citing the cost of maintaining the service and limited demand for a paid subscription model.
Service to End in Mid-July
In its announcement, TV Time said operating the application as a free service was no longer financially sustainable.
“While we loved supporting TV Time, it was no longer sustainable to continue operating the service as a free app, and there was not enough demand for a paid app.”
“To everyone who tracked, discovered, and shared their love of TV and movies with us, thank you. Your passion and enthusiasm made TV Time more than an app. You made it a community.”
According to app intelligence firm Appfigures, TV Time has accumulated more than 26 million lifetime downloads and continued to attract new users in recent months.
Parent Company Prioritizes AI
TV Time is owned by media analytics company Whip Media, which was acquired by investment firm Blue Torch Capital in early 2025.
Following the acquisition, Whip Media shifted its strategic focus toward artificial intelligence products, including its AI-powered automation and workflow platform, Helix, which is designed to support streaming analytics and media supply chain management.
The move reflects a broader trend among technology companies that are reallocating resources from consumer applications to AI-focused products and services.
User Data to Be Deleted
Whip Media said data collected through TV Time will not be incorporated into future commercial services after the platform closes.
The company also said all user data will be deleted once the service is discontinued.
Before the shutdown, users will be able to request a copy of their personal information through a GDPR-compliant data export tool. The application will also be removed from Apple’s App Store and Google Play on July 15.
The closure marks the end of one of the largest online communities dedicated to tracking television and movie viewing, as technology companies increasingly prioritize investments in artificial intelligence and enterprise software.