Xiaomi has confirmed it will host a global launch event for its 17 series smartphones on Feb. 28 in Barcelona, just ahead of Mobile World Congress 2026. The company is promoting the event through a dedicated webpage featuring a countdown timer, a prize draw and purchase incentives tied to the upcoming devices.
The launch is expected to introduce the global versions of the Xiaomi 17 and the Xiaomi 17 Ultra, alongside a Leica-branded edition rumored to be marketed in Europe as the Leitzphone powered by Xiaomi. Xiaomi first unveiled the Xiaomi 17 lineup in China in September 2025, followed by the Xiaomi 17 Ultra and a Leica Edition variant in December.
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On its event page, Xiaomi states it is “inviting everyone to its upcoming global launch event via a dedicated page, offering a prize draw alongside exclusive perks with every purchase” of selected Xiaomi 17 models. Viewers who participate in the livestream chat during the event will be entered into the draw, according to the company.
In addition to the promotional campaign, Xiaomi has outlined several incentives for buyers. These include a 24-month warranty, one complimentary screen replacement within the first six months and waived labor costs for certain repairs during the warranty period. Full terms and conditions have not yet been detailed, as links to additional information currently redirect to the main event page.
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Pricing for the global variants has not been confirmed, though expectations point to premium positioning, particularly for the Leica-equipped models. The Barcelona event is scheduled for 2 p.m. GMT+1 and will mark the international debut of the latest flagship devices from Xiaomi.
Source: Xiaomi