OpenAI has announced a significant enterprise agreement with PwC, marking a milestone in the integration of AI technologies into the corporate landscape. PwC, a leading management consulting firm, will become OpenAI’s largest customer to date, encompassing 100,000 users. Additionally, PwC will serve as OpenAI’s inaugural partner for distributing the AI company’s enterprise offerings to other businesses.
The enterprise tier of ChatGPT was introduced by OpenAI in August 2023, aiming to commercialize its generative AI products with enhanced capabilities. This tier promises faster and unlimited interactions, along with greater flexibility for tailored model development across diverse applications, complemented by advanced analytics and other features.
Richard Hasslacher, Global Head of Alliances and Partnerships at OpenAI, emphasized the strategic significance of partnering with PwC, stating, “PwC becomes our largest customer, but they’re also our first partner who’s going to be reselling ChatGPT enterprise… It is penetration into industry verticals, but also providing an expansive set of services that customers desperately need to take advantage of in a brand-new solution category.”
PwC’s adoption of ChatGPT underscores its anticipation of evolving business paradigms and the potential for leveraging generative AI to drive growth without substantial workforce expansion. Bret Greenstein, Partner and “Generative AI Leader” at PwC, dismissed concerns about job displacement, emphasizing the opportunity for business expansion on existing employee foundations through AI augmentation.
Greenstein highlighted PwC’s proactive engagement with ChatGPT and the natural progression to enterprise-level utilization as the firm ramps up its involvement. He noted PwC’s shift towards procuring AI solutions rather than developing in-house tools, allowing a greater focus on delivering transformative outcomes and business processes.
The partnership between OpenAI and PwC signifies a broader trend in the consulting industry, where firms are capitalizing on digital transformation initiatives to drive client value. The adoption of generative AI represents a significant avenue for consulting firms like PwC to cultivate new business opportunities in the evolving technological landscape.
While specific pricing details for the enterprise tier were not disclosed, it is evident that OpenAI’s collaboration with PwC represents a strategic move to expand its market reach and support the adoption of AI solutions in enterprises. The partnership underscores the growing importance of AI in shaping the future of work and business operations.
