Anthropic has begun introducing Indian rupee pricing for its Claude artificial intelligence assistant, marking a step toward localizing its services in what the company identifies as its largest market outside the United States.
The localized pricing has started appearing for some users on Claude’s website and mobile applications in India. However, the company has not yet enabled payments through India’s Unified Payments Interface (UPI), meaning subscribers must continue paying by credit or debit card or through Apple’s and Google’s app store billing systems.
India Becomes a Growing Focus for Anthropic
The introduction of local currency pricing addresses a longstanding request from Indian users, who previously paid in U.S. dollars and were subject to currency conversion costs.
According to Anthropic, India represents 5.8% of global Claude usage, making it the company’s second-largest market after the United States.
On its website, Anthropic lists the Claude Pro subscription at ₹2,000 per month when billed annually, including local taxes. Claude Max is priced from ₹11,999 per month, while Team plans begin at ₹2,399 per user each month. Mobile application pricing differs slightly from the rates displayed on the company’s website.
The pricing update comes as Anthropic expands its operations in India. The company opened a Bengaluru office in February after announcing its plans last year, and in January appointed former Microsoft India managing director Irina Ghose to lead its Indian business.
Anthropic has also established partnerships with Indian technology services firms Infosys and Tata Consultancy Services to support enterprise AI adoption across the country.
The company’s expansion encountered challenges in June when it suspended access to its Fable 5 and Mythos 5 AI models for organizations outside the United States. The decision prompted some Indian developers and startup founders to evaluate alternative AI platforms. While access to Fable 5 has since been restored for international users, restrictions on Mythos 5 remain in place.
India has become a strategic market for global AI providers because of its large developer community and technology workforce. Even so, companies continue to face challenges in converting widespread product adoption into paid subscriptions in the country’s price-sensitive market.