Apple has reportedly placed an order for 11 million OLED display panels from Samsung Display for its first foldable iPhone, a volume that suggests the company is preparing a large-scale push into the segment, according to a new industry report.
Information shared on X by leaker Jukan05 claims the long-time competitors are aligned in hoping the new device succeeds. The original article stated that “the Cupertino-based tech giant is sourcing 11 million OLED display modules from Samsung Display.” If accurate, the order implies Apple is planning production of around 10 million units, as smartphone manufacturers typically secure more panels than required.
See also: Analyst Predicts Apple’s First Foldable iPhone Could Debut at Highest Price in Company History
Such a figure would position Apple to capture a significant portion of the foldable market, estimated at roughly 20 million units annually. Analysts say the scale exceeds earlier projections and reflects Apple’s confidence in demand for a first-generation foldable.
The report describes the device as a book-style model featuring a 7.58-inch internal screen and a 5.35-inch external display. Industry rumours suggest Apple is working to reduce the visible crease common in foldable phones by adopting technologies such as Color Filter on Encapsulation (COE) and an Under Display Camera (UDC).
Apple has not commented publicly on the device or its production plans. Earlier reporting indicated the foldable iPhone may debut in 2027 and could launch at a price about US$400 above Samsung’s Galaxy Fold7.