Instagram is rolling out a feature for users to reply to a comment and feature it on Reels videos.
In an announcement via official Twitter account, Instagram said the feature was launched because they love the community of creators built on the platform.
The company, owned by Meta, said that one could reply to a comment with a video via Reels, and the comment could appear as a sticker.
However, citing The Verge, some users say that this feature is very similar to the way TikTok allows users to reply to a comment via video.