A representative survey conducted by the research institute Forsa between October 20 and 26, 2025, found that 65% of respondents regularly use generative AI applications. Usage is highest among younger demographics, with 91% of people aged 16 to 29 and 80% of those aged 30 to 49 accessing these tools frequently. The findings were presented by the TÜV Association on November 26.
ChatGPT remains the most widely used platform. According to the study, 85% of AI users rely on OpenAI’s service, while Google Gemini is used by 33%, Microsoft Copilot by 26%, DeepL by 20% and Meta AI by 18%. Nearly half of users interact with AI daily or multiple times per week. The most common purpose is research or information gathering, followed by writing tasks and creative brainstorming. Image and video editing, despite rapid advances in the field, are used far less, appearing in only 16% of responses.
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Alongside growing adoption, reservations around AI remain widespread. Half of respondents expressed concern about possible data misuse or hacking. The survey also found that 51% believe AI-generated content is often mistaken for genuine material. Echoing this sentiment, one highlighted finding stated that “91% think it will become increasingly difficult to distinguish genuine material from AI-created output.” This aligns with broader fears over misinformation, with 83% viewing AI-driven manipulation as a significant societal risk.
Half of participants reported having already encountered AI-manipulated videos. According to the TÜV Association, deepfakes have become common and often portray people convincingly while being fully generated by algorithms.
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The organisation said it intends to continue monitoring the evolution of AI adoption and public perception, noting both the benefits and emerging risks as generative systems become more integrated into everyday communication and work.
Source: TÜV