Tesla has launched a short-term rental program in California, allowing customers to rent its vehicles directly from select company stores starting at $60 per day. The initiative, available between November 1 and December 31, 2025, includes unlimited mileage, free Supercharger access, and the company’s Full Self-Driving (Supervised) feature.
The pilot, which initially covers Tesla locations such as San Diego, appears aimed at boosting year-end sales and reducing vehicle inventory in the United States. The company described the move as an opportunity for potential customers to “try out a Tesla for more than just a few hours,” noting that the program is designed as a standard rental rather than a lease.
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Renters can choose from premium versions of the Model 3 and Model Y at $60 per day, or opt for the Model S, Model X, or Cybertruck at prices up to $90 per day. The offer is limited to drivers aged 21 or older holding a valid U.S. license, credit card, and proof of insurance. Vehicles must remain within California, and returns with less than 50% battery charge incur a $30 fee.
To encourage purchases, Tesla is offering a $250 discount to anyone who orders a new vehicle within seven days of completing a rental. The company has not confirmed whether the program will expand beyond California once the trial period ends.
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The initiative comes as Tesla faces slowing demand in the U.S. electric vehicle market. Industry analysts say the company is contending with the end of federal tax incentives and a 37% year-on-year drop in net profit in the previous quarter. One Tesla spokesperson said the rental campaign “gives more people a chance to experience our technology firsthand,” signaling a renewed effort to stimulate consumer interest amid tightening market conditions.
Source: Tesla