Social entertainment platform WePlay has introduced a Valentine’s Day collaboration inspired by The Little Prince, tying the campaign to the approaching 80th anniversary of the novella’s publication and targeting younger users seeking emotionally driven digital experiences.
First published in 1943 by French author Antoine de Saint-Exupéry, The Little Prince is one of the world’s best-selling books, with more than 140 million copies sold and translations spanning over 650 languages and dialects. WePlay said the collaboration draws on the story’s central theme of forming bonds through connection, integrating that idea into social gameplay mechanics on the platform.
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The Valentine’s Day event includes a range of in-app features such as enhanced recharge bonuses, limited-edition virtual rings and co-branded digital items referencing iconic elements from the novel, including roses, foxes and Planet B-612. The platform has also adjusted its couple-based interaction systems, lowering participation thresholds and offering additional rewards to paired users during the event period.
Operated by Singapore-based WEJOY PTE. LTD., WePlay said it has surpassed 800 million downloads globally, with its user base concentrated mainly among people aged 18 to 25. The company has previously collaborated with well-known intellectual properties such as Care Bears, Chibi Maruko-chan and Kumamon as part of its international growth strategy.
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WePlay said the collaboration reflects a broader shift toward combining well-known cultural properties with social interaction features to deepen user engagement. The company added that the project will inform future partnerships, gameplay development and international expansion plans, while also supporting efforts to integrate cultural and social value into its entertainment offerings.
Source: PR Newswire