Twitter is developing a new and more expensive subscription tier, called Twitter Blue, which will allow users to browse the platform without encountering ads. “Ads on Twitter are too frequent and too big,” said Twitter owner Elon Musk in a tweet. “We're taking steps to address this in the coming weeks, and will also offer a higher priced subscription with zero ads.”
Also, there will be a higher priced subscription that allows zero ads
— Elon Musk (@elonmusk) January 21, 2023
The current cost of Twitter Blue in the US is $11 per month for direct subscriptions through the Twitter iOS or Android app, and $8 per month on the web. Since the service was revamped in November, the ability to see fewer ads on the timeline has been a primary selling point, but this feature is still listed as “coming soon” when signing up for the service.
According to some reports, Twitter's ad revenue has dropped significantly since Musk's takeover of the company in October. An internal slide seen by The Information attributed the decline to the relaunch of Twitter Blue, which saw verified trolls using the paid verification feature to impersonate brands, celebrities, and other notable accounts.
