Since launching shorts in 2020, Youtube has presented it without advertising. But it seems that the company is starting to test the ad features in shorts.
YouTube Shorts itself gets around 30 billion daily screening this year, four times compared to last year. This is a very potential number for Youtube.
“We experienced a few obstacles to revenue growth because the screening of shorts grew as a percentage of the total time of YouTube,” said CFO Alphabet Ruth Porat. “We are testing monetization in short films, and feedback and the initial results of advertisers are very encouraging.”
YouTube advertising revenue growth is actually still rising, reaching $ 6.86 billion, according to the first quarter income report. But this is still below the expectations of the analysts. In addition, YouTube also experienced a decline for ‘direct response’ advertisements, such as application installation and so on.
Meanwhile, shorts experienced growth not only in terms of views but also from content. Especially after YouTube invests USD 100 million for creator content last year. Where YouTube gives a payment worth USD 10 thousand for exclusive creators. While YouTube is developing a monetization program, which can later provide direct income for creator content.
The Head of Youtube Products, Neal Mohan also discussed the company’s plan to provide advertisements in the form of content. So later creator content can discuss a product, and later it will go directly to the shopping system, or a super chat service to a brand account. But there is no exact information when these features will be officially presented.
